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Software of Excellence Blog

Ideas for your next marketing campaign and how to implement

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As summer rolls around once again and patients and staff alike are preoccupied with bank holidays, school holidays and trips abroad it may feel like a challenge to stay on top of your practice growth strategy. However, with the right planning and tools, you can instead use this period as a window of opportunity to promote new treatments, attract new patients and nurture those existing relationships. 

Below we have outlined just a few opportunities and marketing ideas that your practice can make use of over the coming months: 

  • School kids are on holiday for six weeks – Encourage parents to bring their children in for a check-up over the summer period. You could even run family workshops that offer oral health advice, giveaways and exclusive deals! Marketing to your patients
  • Leverage national awareness days to ‘show off’ your practice team - Keep a note of industry key dates such as National Receptionists Day and Nurses Day in May. Utilise them to show off your team and the behind-the-scenes running of your practice.  
  • Patients are going on holiday so want to get booked in for cosmetic treatments – Many patients look to cosmetic treatments during the summer period so why not promote a summer smile? From teeth whitening to Invisalign, plan a campaign that focuses on these treatments whilst they’re in high demand. 
  • Summer is the UK's favourite month to move - with the majority of house moves happening in August, according to new Compare My Move data, it could be a perfect time to attract new patients looking for a Dental Practice in your area. This is also a great time to check your ‘Google my business’ is up to date to make sure you’re appearing at the top of their search! 

As previously mentioned, we know that this can be a quiet time for your team too but why should this mean that your practice misses out on these key windows for growth? With Campaign+ from Software of Excellence, creating, scheduling and analysing these targeted campaigns can be done in just a few clicks – leaving more time for those all-important face-to-face interactions. 

In addition, with the ability to seamlessly integrate Campaign+ communications with Online Booking and Patient Portal, patients can action the email or SMS instantly when they show interest meaning you're optimising for instant success, every time. 

But don’t just take our word for it, discover what Boyne Dental & Implant Clinic have to say about Software of Excellence’s marketing module. 

Create target communications to keep patients up to date on your latest treatments and services with Campaign+ and best practice advice from our Patient Marketing Consultants. Find out more today by booking a call with our team.